Apple once again raised the bar at this year's fall "Awe Dropping" event, introducing the new iPhone 17 & iPhone 17 Pro, the impressively thin iPhone Air, the Apple Watch SE 3 , Apple Watch Series 11 and Apple Watch Ultra 3 , AirPods Pro 3 and more!
In a one and a half hour presentation, Apple revealed the most important upgrades of the year and we gathered all the highlights for you in a brief review!
iPhone 17
The new iPhone 17 raises the bar in camera, display and performance. With the Center Stage front camera , two 48MP Fusion cameras (Main & Ultra Wide) and 2x Telephoto , every moment is captured in incredible detail. The larger and brighter 6.3” Super Retina XDR display with ProMotion offers smooth scrolling and immersive gaming, while Ceramic Shield 2 ensures 3x better scratch resistance. The A19 processor guarantees top performance, with storage starting at 256GB in five stunning colors, Black, Lavender, Mist Blue, Sage and White !
iPhone Air
The all-new iPhone Air is the thinnest and lightest iPhone ever — and more powerful and durable than ever before. Crafted from durable titanium, with Ceramic Shield 2 protection front and back , and a stunning 6.5-inch Super Retina XDR display with ProMotion , iPhone Air combines elegance with durability. The A19 Pro processor along with the new N1 chips and C1X offer top performance and excellent all-day battery life. The 48MP Fusion main camera offers quad-lens quality, while the 18MP Center Stage front camera takes selfies and video calls to the next level. Available in Space Black, Cloud White, Light Gold and Sky Blue , iPhone Air comes to make you feel the future in your hands!
iPhone 17 Pro & Pro Max
The iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models we've ever seen! With the A19 Pro , massive battery life , and advanced camera systems, the iPhone experience reaches another level!
Three 48MP Fusion cameras with up to 8x optical zoom , a new 18MP Center Stage front camera and professional video capabilities make the Pro models ideal for demanding creators! With Ceramic Shield 2 front and back and available in Deep Blue, Cosmic Orange and Silver , the iPhone 17 Pro is the ultimate upgrade for those who demand something more!
Apple Watch SE 3
The Apple Watch SE 3 is your ultimate ally with Leading health, fitness and connectivity features! With the new S10 chip , you get Always-On display , fast charging , safety features and on-device Siri for instant answers. It offers advanced health features like sleep tracking , ovulation , wrist temperature and apnea alerts — all through the new Vitals app . Enhanced with 5G , more durable glass and the all-new watchOS 26 , the Apple Watch SE 3 brings a premium experience without the premium cost!
Apple Watch Series 11
Apple introduced the new Apple Watch Series 11 , the thinnest and most comfortable model to date, with revolutionary features for health and everyday life! With hypertension alerts , new sleep score for better sleep quality, up to 24 hours of battery life and a display with 2x more scratch-resistant glass, it becomes the ideal ally from morning to night. Available in new elegant shades of aluminum and titanium, Apple Watch Series 11 also brings 5G connectivity , the intelligent Workout Buddy with Apple Intelligence and fresh additions to watchOS 26 for a more personalized experience. A smartwatch that doesn't just track your health, it helps you live better!
Apple Watch Series 3
Apple Watch Ultra 3 is the ultimate watch for athletes and explorers! With satellite-based Emergency SOS , the largest display on an Apple Watch, 42 hours of battery life (72 in Low Power Mode) and high-precision GPS , it's ready for any challenge.
It offers blood pressure alerts , sleep score , and the smart Workout Buddy for personalized training. Combining durability, 5G connectivity , and elegance, the Ultra 3 is the ideal companion for adventure, sports, and your everyday activities!
AirPods Pro 3
AirPods Pro 3 take the audio experience to another level. With the world's best in-ear Active Noise Cancellation , a stable fit for every activity and impressive battery life , they offer the sound you need. The new AirPods Pro 3 with a built-in sensor they can detect your heart rate and monitor over 50 types of training. Finally, they introduce the innovative Live Translation function for communication without language limits!
Pre- orders for the Apple Watch SE 3 , Apple Watch Series 11 , Apple Watch Ultra 3 , and AirPods Pro 3 are already available. The new iPhones will be available for pre-order starting Friday, September 12 at 3 p.m. , with an official release on September 19 .