Apple is once again raising the bar with the iPhone 15 Pro. It's not just an upgrade, it's a technological marvel that pushes the boundaries and redefines what iPhone has ever been. It comes with a bold and striking choice of materials (aerospace-grade titanium) and is something different that you'll love at first sight.
New standards thanks to aerospace-grade titanium
The design of iPhone 15 Pro is truly revolutionary. Using the same titanium alloy used in spacecraft destined for missions to Mars, Apple is changing everything you know about designing a true flagship. Titanium boasts an unparalleled strength-to-weight ratio, making iPhone 15 Pro incredibly light and durable — the lightest Pro model Apple has ever seen. When you hold it in your hands, you immediately understand the difference, as it offers a premium feel that makes it unique. For the first time in the industry, titanium bands surround a new substructure made of 100% recycled aluminum, seamlessly connecting these two metals through solid-state diffusion. The aluminum frame helps dissipate heat and allows for easy replacement of the back glass. This new design showcases the Super Retina XDR display with Always-On and ProMotion technologies for an exceptional viewing experience. The result is the flagship iPhone 15 Pro & iPhone 15 Pro Max, measuring 6.1 inches and 6.7 inches respectively.
Revolutionary camera system
The iPhone 15 Pro camera system is a photographer’s dream. With multiple focal lengths, it’s like having seven professional lenses in your pocket. The 48MP main camera, built specifically for the Pro series, captures photos with exceptional detail and color accuracy, while depth information is automatically captured for stunning portraits without having to switch to the corresponding mode. iPhone 15 Pro Max features a 5x Telephoto camera, offering the greatest optical zoom of any iPhone to date. This mode lets you take sharp close-ups from a distance, whether it’s a moment with friends or a sporting event. Optical zoom capabilities ensure every detail is preserved, creating great photographic memories. Additionally, the all-new Action button changes the game when it comes to convenience. Customizable to your preferred action, a simple long press can launch essential functions such as silent mode, camera, flashlight, voice memo, and more.
Powering the future of mobile gaming with the A17 Pro chip
iPhone 15 Pro is powered by the A17 Pro chip, which delivers pro-level performance and capabilities, and is the industry’s first 3-nanometer chip. There are improvements across the chip, including the largest GPU redesign in Apple history, propelling iPhone into a new era of mobile gaming. The new CPU is up to 10% faster with microarchitecture and design improvements, the Neural Engine is up to twice as fast, powering features like Auto-Correction and Personal Voice in iOS 17, and the pro-class GPU is up to 20% faster, with a new 6-core design that increases power efficiency. Graphics perform like never before, delivering realistic environments and characters in your favorite games. iPhone 15 Pro brings top-tier games like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage.
And the power of iOS 17
iOS 17 takes iPhone 15 Pro and iPhone 15 Pro Max to a new level of personalization and functionality. The Phone app gets a major makeover with Contact Poster, allowing you to customize the look of your contacts, and Live Voice Mail, which leverages the power of the A17 Pro to transcribe messages in real time when someone leaves a message on your voicemail. Messages introduces an improved Stickers experience, powerful search capabilities, audio message transcription, and Check-In, which lets you automatically notify friends and family when they arrive safely at a destination. NameDrop simplifies sharing contacts via AirDrop, making it easy to transfer content effortlessly, while StandBy offers a customizable, full-screen interface that’s perfect for viewing essential information while your iPhone is charging on the side. Interactive Live Stickers let you take quick actions from the Home screen, Lock screen, and Standby, improving productivity and convenience. Safari enhances privacy with Private browsing and introduces profiles for separate work and personal browsing. iOS 17 includes improved autocorrect and dictation, password sharing based on iCloud Keychain, and a host of additional updates.
Improved connectivity thanks to USB 3 and Wi-Fi 6E
iPhone 15 Pro is the first iPhone to support USB 3, offering lightning-fast data transfer speeds up to 20 times faster than USB 2. The new USB-C connector even lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro, offering incredible convenience and portability anywhere. Plus, Wi-Fi 6E support delivers up to twice the wireless speed, ensuring fast uploads and downloads. And with the new second-generation Ultra Wideband chip, Precision Finding now has three times the range, so it can lead you directly to your friends.
With an eye on environmental protection
iPhone 15 Pro and iPhone 15 Pro Max reflect Apple’s commitment to environmental sustainability, designed with a focus on reducing its carbon footprint. Apple’s goal of achieving carbon neutrality in its products is demonstrated through clean energy initiatives across its supply chain. The new models feature innovations such as 100% recycled aluminum and 100% recycled cobalt in the battery, marking significant milestones in Apple’s journey towards environmentally friendly technology. Additionally, the incorporation of 100% recycled rare earth elements in all magnets and 100% recycled gold in the USB-C connector demonstrates the company’s commitment to responsible sourcing. Both iPhone models meet Apple’s strict energy efficiency standards and are free of harmful substances like mercury, PVC and beryllium. Additionally, Apple’s commitment extends to packaging, with over 99% of it fiber-based, bringing the company closer to its goal of eliminating plastic from its packaging by 2025. In an effort to further reduce its environmental impact, Apple has discontinued the use of leather in its products and introduced the FineWoven Case with MagSafe and the FineWoven Wallet with MagSafe, made from sustainable materials with lower carbon emissions.
Despite its advanced features, iPhone 15 Pro prioritizes battery life. With up to 29 hours of video playback on iPhone 15 Pro Max and up to 23 hours on iPhone 15 Pro, you can confidently use your phone all day long. Fast, efficient wireless charging with MagSafe is also supported.