Apple Logo: "Simplicity is the ultimate sophistication."

Apple Logo: «Η απλότητα είναι η απόλυτη πολυπλοκότητα».

Apple Logo: "Simplicity is the ultimate sophistication."

Since 1976, the Apple logo has become one of the most recognizable symbols ever. But how did this little fruity icon become the most famous apple since Adam and Eve?





Let's look at the history of the famous Apple logo, from its beginnings inspired by Isaac Newton to its current position as an emblem of modern technology, as well as all the stages it went through to reach where it is today.
The first logo, designed by co-founder Ronald Wayne, featured the famous story of Isaac Newton's apple, as well as a quote from William Wordsworth about living on the edge.





In 1977, Steve Jobs commissioned graphic designer Rob Janoff to design a new logo for the growing technology company, Apple Inc. And thus, the famous Apple logo was born.
The design took Janoff about two weeks, costing Steve Jobs about $100,000.



Fun fact: When Janoff was asked how he approached designing the Apple logo, he said, "It was pretty simple, really. I bought some apples, put them in a bowl, and painted them for about a week to simplify the shape."



Janoff's 1977 logo is still used today, albeit with some minor changes. It has become one of the most recognized logos in the world. The Apple logo is now a symbol of Steve Jobs' philosophy that "simplicity is the ultimate sophistication."



> The logo has undergone several changes since Apple launched in 1976.

The 1977 logo featured the current bitten apple shape, as well as a rainbow stripe pattern. Some speculate that the rainbow logo was created as a tribute to Alan Turing or was more broadly inspired by the colors associated with the LGBTQ+ movement, however, Janoff denied these as his original inspiration.

Instead, Janoff states that the colors in the 1977 logo refer to the color capabilities of the Apple II's display. The bite mark was not a reference to the half-eaten apple found near Turing after his death, but was a way to show that the Apple symbol was, in fact, an apple (and not a cherry) when viewed from a distance.
• The 1977 logo was used until 1998, when Apple briefly tried a translucent blue logo.
• In 1998, a simple black version known as the monochromatic logo appeared, which was used briefly until 2001.
• From 2001 to 2007, Apple used the famous chrome logo, which was inspired by the short-lived glass-themed logo of 1998.
• In 2007, with the release of the iPhone, Apple introduced a logo known as the “Sliced ​​Apple” logo. This logo had a more streamlined, minimalist design, with the shape of an apple cut in half.
• In 2017, it returned to a monochromatic logo, this time opting for a dark gray color. The current Apple logo is known for its reflective quality and placement on MacBooks, iPhones, and other Apple products.

Back to blog